About · Wes Visions
Wesley
Parrish
A seasoned eye and modern speed. Most teams pick one. I bring both.
The difference
I pair decades of design judgment with the AI fluency most teams only get from their youngest hires, and I ship it at a fraction of the time and cost.
Eye first,
then the build.
I'm a creative director and photographer in San Diego. Twenty-five years of it, across visual identity, e-commerce, photography, print, and email, for consumer brands, festivals, and small businesses.
The camera came first. I ran a portrait and street practice from casting and wardrobe through the location shoot, and I bring that eye to every brand I build.
I set the visual standard, lead the team, and ship the build. Then I write that standard into instruction sets, so the work holds no matter who executes it.
What I Do
CapabilitiesCreative Direction
- Brand identity & systems
- Art direction
- Photoshoot direction
- Casting & styling
- Campaign development
- Copywriting
- Creative operations
- Mentoring junior designers
Design
- Photoshop
- Illustrator
- InDesign
- Print & packaging production
- Typography
- Apparel
Digital
- Shopify & Liquid
- WordPress
- HTML / CSS
- Astro
- Klaviyo
- E-commerce UX / UI
- Mobile-first design
- SEO
- Google Analytics
- Google Workspace
- AI-assisted production (Claude Code)
Track Record
25 Years
-
Creative Director, Saéa Designs
Rebuilt a stock Shopify theme into a custom Liquid storefront: conversion 0.52% → 1.19%, average order value +49% on unchanged prices.
2025 — Now View case -
Founder & Creative Director, Wes Visions Studio
Independent creative direction for consumer brands, festivals, and small business. Concept to launched storefront in 2 to 4 weeks.
2009 — Now -
Creative Director / Web Lead, Mad Catz Interactive
Repositioned a five-brand house from product catalog to lifestyle content platform; site conversion up ~35%.
2012 — 2013 View case -
Art Director, Digital Music, Yamaha / Keyfax
Product sites and launch campaigns for Tenori-on, Motif, and more. The Motif launch beat forecast by $6M. The client relationship has run 25 years.
2001 — 2009 View case -
Web Production, Nike.com Storefront
Built HTML email for Niketown.com and redesigned the storefront eCatalog layout, adopted as the company standard.
2005 — 2006
B.A. Fine Arts · University of California, Santa Cruz